Why does my business need a website?
With an overwhelming percentage of today’s American households connected to a high-speed internet connection, a website has become the most practical way to promote your business to a worldwide audience. Some companies can afford to employ a full time web developer, but those on a budget benefit by paying a freelance designer like myself a one-time fee to bring their company online. A restaurant owner could incorporate a menu section on his website where guests could view colorful lunch and dinner menus. A hotel owner could request a feature on her website that would allow visitors to submit reservations easily online. Business hours, directions, specials… with a good website, business owners can deliver an unlimited amount of information to their customers that no other medium can provide.
When you create a website for your business, you are helping your business to gain a competitive advantage that could help your company succeed. A website allows you to reach new customers by broadening your marketing message in a rapidly growing medium. A website can help you reach new consumers, keep you in closer contact with your current customers, and may enable you to respond quickly and efficiently to their changing needs. Furthermore, with the tremendous growth of E-Commerce on the Internet, a website may significantly increase your revenue, especially if your site includes online ordering.
A website gives your business a competitive advantage. It is a virtual presence or store in a rapidly growing medium. You can deliver your marketing message to a broader audience and attract new clients from all over the world. A website can help you keep your current clients by enabling you to respond more efficiently to their needs. Further, if you sell a product, a website can significantly increase your revenue, especially if your site allows your customers to order online.
Now days, the public expects a business or organisation to have a Web site – even if just to supply basic information and a means of getting in contact. · A Web site has become a necessity such as that of a telephone or fax machine or printed brochure. · The Internet is recognised as one of the most cost effective forms of advertising available. · Your Website acts as an automated operator/ virtual employee, your site can take over repetitive tasks such as answering your most frequently asked questions, gathering information and automatically sending out responses. · Your website works around the clock – 24 hours a day 7 days a week, so people from other time zones and countries at their schedules. · A Web site will also help your business increase profits. · Compared to more traditional advertising mediums, the Internet has potential circulation figures/coverage area that can’t be matched. · The internet has become more resourceful and wide-spread, people are more often likely to use
There are many reasons why you should have a website. In this paper we are going to focus on two of the most important areas, advertising and customer service. Advertising involves two main elements awareness and corporate image. Customer service is anyway we can add or enhance aspects of the business so it can provide value to your customer.
