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Why does MothersKnowBest.com use MarketPoints instead of currencies?

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Why does MothersKnowBest.com use MarketPoints instead of currencies?

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Our research studies are conducted all over the world. As a result, we denominate our rewards exclusively in MarketPoints, which have a value based on the US dollar. Each MarketPoint is equivalent to 5 U.S. cents. The minimum number of points needed to convert points to cash is 1000 MarketPoints.

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