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Why does Mosaic use the top down approach for community efforts?

approach efforts Mosaic
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Why does Mosaic use the top down approach for community efforts?

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While empowering citizens at the grassroots level is important, this unique program recognizes the need for leaders of influence to be aware of that influence and use it to leverage positive change. Mosaic’s model is to partner community leaders that share common values to maximize effective use of natural opinion leaders from the community and its groups. Because the community trusts these leaders, they influence others to accept or reject new ideas.

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