Why does Leavenworth County need help from an outside marketer?
Leavenworth County Development Corporation has been working to improve economic growth in the county since 1981. LCDC’s primary mission is to coordinate and facilitate the retention, expansion and attraction of primary businesses within the county. Because economic development is so competitive today, it is crucial that we are able to clearly articulate and communicate the county’s competitive advantages in order to effectively market the county as a desirable place to live, visit and locate a business. The goal of hiring a professional marketing firm to assist in this effort is to clarify our brand, create more focus in our message and become more aggressive in raising the visibility of our county among decision makers. For many years, LCDC has used a volunteer-based committee for marketing the county. Recent marketing efforts have included print ads and articles placed primarily in business journals in the Kansas City area along with outreach to national site location consultants. A
