Why does KLM want so many SSCI kiosks?
KLM aims to achieve massive growth in self service check-in. Why? Cees: “There are several reasons, the most important of which is that we will be offering our customers good service based on this form of product innovation. As such, we are catering to our customers’ needs. Additionally, e?ticketing and everything that goes with it will generate significant cost savings. And the e-ticket is inextricably linked to SSCI.” Won’t passengers be missing out on a large slice of service if they check themselves in? “No, absolutely not. Most passengers like to determine how they spend their time themselves and SSCI makes this possible. These freedom outweighs being served personally. It also represents a breakthrough in terms of how quickly passengers can check in. And who wouldn’t like to board the aircraft at their own pace and, if necessary, within a really short space of time? I think the entire aviation industry should grow towards self service. I see developments unfolding as follows in t
