Why does KLG advocate a diagnostic market position report with its joint venture partner?
Many company leaders are not aware of how customers, both current and potential, see their company as compared to their competitors, when those customers are searching and communicating on the web. We often find leadership’s perception of competition conflicts with the reality being created on the Web, both in basic searches and in the Web 2.0 environments. We believe that this is a great starting point for our facilitation and strategic planning process. Expanding top-line drivers isn’t as simple as a bigger marketing spend or increasing the SKU count in an era of exponential change. Real-time information flow is critical to evolve and adapt in order to survive in this environment. KLG believes this occurs because the majority of searches for goods and services now begin on the web. These searches can be basic and generic or through connecting with opinion leaders in social networks. One report suggests that there are 25 different major social networks online and perhaps thousands of
