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Why does Kettle Classics® fat content appear higher than other brands?

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Why does Kettle Classics® fat content appear higher than other brands?

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Don’t be fooled by other labels. Kettle Classics® are definitely not higher in fat. In fact, due to our innovative cooking process, they actually contain less fat than ordinary chips. You see some of our competitors claim to have a lower fat content because they are dividing up the fat content of the bag into many servings, thereby giving the false impression that they have a lower fat content.

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