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Why does KERA have on-air television and radio membership drives?

April 26, 2017drives kera membership on-air radio television

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Why does KERA have on-air television and radio membership drives?

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KERA relies on the financial support of those who watch and listen to KERA. On-air membership drives are the most effective way for KERA to raise funds. Television drives are held in March, June, August and December. Radio drives are held in January, April and October.