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Why does Kellogg have a two-part application?

application Kellogg two-part
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Why does Kellogg have a two-part application?

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Kellogg is one of the few schools to require all applicants to request an interview. Part I of the application allows candidates to submit their interview preference (on-campus vs. off-campus) prior to completing their essays. Because it may take up to eight weeks to receive an off-campus assignment, particularly during the peak season, we strongly encourage candidates to submit Part I as soon as possible. Submitting an off-campus interview request does not guarantee an interview, however, since the interview may be waived in areas of high demand or remote location. Candidates should refer to the admissions application deadlines to review the dates by which Part I and Part II of the application are due.

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