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Why does it matter who submits an item to a social media site?

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Why does it matter who submits an item to a social media site?

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Many social media sites, Digg in particular, place a great deal of weight in the profile of the submitter. if the user that is submitting an item has lots of friends and an established reputation, the item will almost always get more votes than it would if the average user submitted it. The item being submitted is benefiting from the strong profile that the user has developed over time.

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