Why does it make sense to produce an audio podcast over a video podcast?
Mostly for economic reasons. Unlike video, audio podcasts cost much less to assemble and produce. They require far less in terms of logistics, staff and equipment. And audio podcasts are faster to turnaround, so the response time to a hot story or topic can be almost immediate. Plus, podcasts create a connection aurally between listeners and the presentation and presenter(s). And podcasts give listeners a way to consume what you have to offer while they’re multi-tasking; jogging, working, cooking, driving activities that don t normally lend themselves to visual distraction.
