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Why does Intuit charge financial institutions a fee to connect to Quicken?

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Why does Intuit charge financial institutions a fee to connect to Quicken?

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Intuit charges a fee to financial institutions to connect to Quicken through OFX because Intuit products, like Quicken, are uniquely positioned to provide financial institutions with a better way to attract, retain, and serve their customers by offering a more valuable service. This small fee enables Intuit to offset costs, offer connectivity to more financial institutions, and continue to develop better products and services using the faster, easier, and more accurate OFX method.

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