Why does Intel feel the need to spearhead the Accelerated Graphics Port interface?
A.5 Intel benefits from market growth when cutting-edge capabilities are available on high volume Intel Architecture platforms. Historically, the three-dimensional market has been fragmented technically. In the interest of advancing the PC platform, Intel has taken the lead in the development of this interface specification so that the exciting capabilities of three-dimensional graphics will be available to mainstream PC users. This benefits three-dimensional content providers by enabling a much wider market for their products.