Why does ICICIdirect.com charge Transaction Fees when Entry Load is 0%?
ICICIdirect.com is a cutting edge full-service transaction platform available 24×7, allowing you to invest in a wide range of Investment & Protection products. The product range is backed by our award-winning Research and Advisory service and supported by Financial Planning tools that help you review your financial health and align your investments to your objectives. You can avail all this online through ICICIdirect.com as well as offline through ICICIdirect – The Neighbourhood Financial Superstore in your vicinity, where you can interact with a trained and well informed Relationship Manager. All this is brought to you at no additional charge, and our nominal fee structure goes only a small way in ensuring that you benefit from the ICICIdirect.com advantage of Cost, Convenience and Commitment at all times.
