Why does Hibbett not carry golf or tennis items?
In the past we have offered golf and tennis and found that it was not successful in our format. The reason is that most golfers and tennis players are looking for a wide selection of merchandise when they are shopping. Our company focus is team sports and when we stock tennis or golf, the narrow selection we offer is not adequate to service these savvy customers. The only price points that sell in these categories are low end serving only the beginner level athlete. If we stock upper end product, it only sells when it is marked below original cost. At this time we feel that it is best to leave that business to specialty stores.
