Why does Google Hate Lead Generators and Affiliates?
The hot topic in the affiliate marketing industry today is the new policies put in place by Google Adwords. They are now evaluating all landing pages that are being marketed in the Adwords program. If Google doesn’t like your landing page they will not give you inventory or make you pay through the roof for your keywords effectively telling you to go away. This is one of the biggest changes in PPC marketing since its inception and a huge threat to many affiliate marketers out there If you’re an affiliate or have affiliates promoting your program you could see as much as 30-40% of your PPC inventory disappear in the next 2-3 months. Would that have an effect on your bottom line? So what’s really going on? The problem is that Google never really says anything. And they don’t tell their client services people either. I talked to some Adword reps and they acknowledged that “they don’t tell us much either”. By looking at actual results from our campaigns as well as reading through actual re
