Why does Globe Life use Jane Tucker shared-mail programs?
“Very simple. Jane Tucker’s Supermarket of Savings delivers people that would not come to us as customers though our other distribution channels.””Globe Life presently uses TV, magazines, and direct mail (about 250 million pieces a year). You would say from that, my gosh, we have all these distribution channels covered, why would we possibly need to look at another distribution channel which probably overlaps others in terms of households that are delivered. But the long and the short is that we found, just as others in this program have found, that this distribution channel delivers customers we are not getting any other way. So this is a way of delivering additional consumers. And that’s what it does for us. “”It doesn’t make any difference what you are selling or what your product is. If you’re not using this distribution channel, if you haven’t really taken a hard look and done a fairly extensive test with Jane Tucker’s Supermarket of Savings, you are missing a distribution channel
