Why does Ferrero recommend that Nutella is eaten at breakfast?
A. Breakfast is a key moment for Nutella, as it represents a significant “share of calories” in the daily intake of a consumer, and a meal where the product fits perfectly. Nutella has a glycemic index of 33 which means it is a low GI food. Low GI foods help maintain energy and concentration levels longer. Two slices of high fibre white bread with 20grams of Nutella also has a low GI (GI = 47), and it provides around 14% of a person’s daily energy (kilojoule) and sugar needs. As much as 25 percent of your daily energy should be consumed at breakfast time; therefore incorporating a balanced breakfast is important in everyone’s diet. An example of how Nutella can be incorporated into a balanced diet is by consuming a piece of fruit, a glass of reduced fat milk and two slices of high-fibre toast with 10g of Nutella on each, delivering 24 percent of your recommended daily energy needs. Research shown that between five percent and 40 percent of children skip breakfast daily, and a recent re
