Why does Experian need to review my mail piece and/or telemarketing script if I place an order that includes sensitive data selections?
The privacy of consumers is important to Experian. That’s why we take extra care with data elements we consider sensitive. Experian conforms to the definition of sensitive data from the Direct Marketing Association (DMA) which describes sensitive marketing data as information pertaining to children, health care or treatment, or the financial accounts of individuals. Experian also includes religion, ethnicity and exact age to our list of sensitive criteria. An excellent resource for in depth sensitive data information can be found here. Our goal is to partner with you to ensure that consumers continue to benefit from our sharing of data for marketing purposes. When you place an order that contains sensitive data elements, your order will be placed on hold for compliance review. Please email your mail piece and/or telemarketing script to marketingofferreview@experian.com. In your email, please include your name, account email address you use to sign in and order number. Our compliance te
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