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Why Does Every Company Need a CRM (Customer Relationship Management)?

April 26, 2017COMPANY CRM crm software customer customer relationship management Management relationship

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Why Does Every Company Need a CRM (Customer Relationship Management)?

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by Dr Sylvain Desforges First, let s define what a CRM is: The term Customer Relationship Management (CRM) software is a system that connects different parts of a company through the thread of customer relationships.