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Why does ESA want a flag of the Earth on the Envisat launcher?

April 26, 2017competition earth envisat ESA FLAG Launcher

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Why does ESA want a flag of the Earth on the Envisat launcher?

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Envisat is the satellite for Planet Earth. As its job is to help care for the Earth, we feel that the Ariane launcher that will be used to send Envisat into space should carry a flag depicting the Earth, the planet it has been designed to protect.