Why does Drexel University College of Medicine (DUCOM) need a recognizable brand identity?
DUCOM is one of several institutions that serve the health needs of Philadelphia and the surrounding areas. Internally, a unified image helps to build loyalty among our faculty, staff, students and employees and encourages a cooperative spirit of professionalism. Externally, a unified image can enhance the reputation of the college, reinforce our relationship with Drexel University, and clarify the role of each of our many components. Building a strong brand identity helps ensure that promotional messages pertaining to DUCOM’s efforts in health science education, research, patient care and community service will be noticed among the thousands of messages our audiences receive each day, in whatever form the message is conveyed. Consistently displayed brand identity provides easy visual identification and clarity of mesage. Why does my department need to worry about Drexel University College of Medicine’s (DUCOM) brand identity? An important part of creating an identity for an institutio
Related Questions
- I personally don like the Drexel University College of Medicine (DUCOM) logo or the tag line. Can I modify the logo and change the tag line for my materials?
- Why does my department need to worry about Drexel University College of Medicines (DUCOM) brand identity?
- What is the Drexel University College of Medicine (DUCOM) brand identity program?
