Why does Disabled American Veterans rely on direct mail?
We’ve never been able to make anything else work. We’ve taken stabs at things over the years. Back in the early days, before my time, they tried door-to-door. Telemarketing, by choice, we’ve never done. We have a strong negative bias against it, don’t like it, and I think that policy of not having telemarketing has served us well over the years. We’ve never solicited government money. We don’t want it. We wouldn’t take it if they offered, because there are just too many strings to it, and we don’t want to be obligated to the federal government because in some ways we are in an adversarial position when it comes to benefits for disabled veterans and health care for the disabled veterans and their dependents. What’s the biggest challenge the direct-marketing industry will face in the near future? I’ve always thought, going back years and years, that privacy is the greatest challenge we face, and will continue to face. It is an area that could literally put us out of business. What is the
