Why does DAVID BRIDAL care if I sell a single piece of unauthorized DAVID BRIDAL merchandise?
DAVID BRIDAL has expended considerable resources to develop and maintain a reputation for providing the highest quality products and services to its customers. Through the auction of counterfeit merchandise, people attempt to trade off of DAVID BRIDAL’s well-earned reputation. These auctions not only cause monetary damage, but also damage DAVID BRIDAL’s reputation, as many of the purchasers of inferior counterfeit products will attribute the poor quality merchandise to DAVID BRIDAL. Having spent many years cultivating its strong reputation, DAVID BRIDAL must take action to ensure that online auctions of counterfeit goods are ended, even by single-item sellers. Q: Can I legally sell copies of DAVID BRIDAL gowns if I identify the product as a “replica?” A: NO! A disclaimer regarding the authenticity of goods, such as “faux”, “fake”, “knockoff”, “DAVID BRIDAL-like”, “DAVID BRIDAL style”, “DAVID BRIDAL?”, “DAVID BRIDAL”, “cannot guarantee authenticity” and similar disclaimers, do not satis
