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Why does CTC advocate carbon taxes in addition to energy-efficiency standards?

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Why does CTC advocate carbon taxes in addition to energy-efficiency standards?

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Energy standards have improved energy performance by forcing product design changes in a few important sectors, principally major home appliances and U.S.-made automobiles. But standard-setting takes a long time, and standards alone tend to be static whereas energy use is ever-evolving. Carbon taxes combined with efficiency standards will achieve far more than the latter alone by encouraging manufacturers and builders to pro-actively maximize energy efficiency while giving consumers ongoing incentives to make cost-effective choices valuing efficiency in purchasing, traveling and daily behavior.

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