Why does Coca-Cola sponsor the Olympic Games?
Coca-Cola has supported the Olympic Games since 1928, making us the longest continuous supporter of the Olympic Movement. We are a business, and so part of the reason for our sponsorship is to build awareness for our brands and the wide choice of quality and refreshing drinks we offer consumers. We sell a range of drinks at all Olympic venues during the events. Coca-Cola also shares the Olympic Movement’s vision of connecting people with sport, and we are committed to promoting active, healthy lifestyles and increasing participation in sport at every level. In addition without the support of Coca-Cola and the other Worldwide Sponsors, as many as 170 of the 200 National Olympic Committees would be unable to send athletes to compete.
