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Why does CenterPoint Energy send bill inserts to encourage usage when Inverted Block Rates are supposed to send a message to use less?

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Why does CenterPoint Energy send bill inserts to encourage usage when Inverted Block Rates are supposed to send a message to use less?

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CenterPoint Energy sends bill inserts encouraging customers to install natural gas appliances, such as furnaces and water heaters, because using clean-burning, efficient, reliable natural gas is a better energy choice than electricity, propane, or fuel oil. By directly using natural gas whenever possible for space heating, water heating, cooking, and clothes drying, customers will enjoy greater comfort and cost savings, and it is better for the environment than other fuels, especially electricity. CenterPoint Energy does not encourage customers to use more natural gas in the appliances they already own, in fact, we offer many energy conservation programs encouraging customers to use less natural gas.

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