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Why does Bridgeport manage client investment portfolios in separate client accounts as opposed to on a pooled basis (like mutual funds)?

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Why does Bridgeport manage client investment portfolios in separate client accounts as opposed to on a pooled basis (like mutual funds)?

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Bridgeport manages client portfolios through individual client accounts held at TD Waterhouse as it believes each client faces a different financial situation and thus requires an individualized approach to the management of their wealth. For example, a client who desires a more conservative approach to investing will likely desire a different portfolio asset allocation than a more aggressive investor. In addition, the stocks or bonds selected by Bridgeport for these client accounts may differ as result of a client’s varying risk tolerance. Because it is difficult to achieve individually tailored investment solutions for clients if their money is pooled together with money from other individuals who may have completely different financial objectives, Bridgeport chooses to manage its client’s investments in separate accounts.

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