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Why does Baskin-Robbins require parental consent for children under 12?

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Why does Baskin-Robbins require parental consent for children under 12?

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Baskin-Robbins recognizes the need to provide additional privacy protection to children. Children 12 years old and younger may visit BaskinRobbins.com without disclosing any personally identifiable information. However, it is sometimes necessary to collect some personally identifiable information about children in order to allow them to use a feature of our site (like joining the Baskin-Robbins Birthday Club). In addition, all sites that are targeted to children 12 and younger are prohibited by law from collecting more information than they need.

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