Why does Apple Vacations collect information?
APPLE VACATIONS’ primary goal in collecting personal information is to provide you, the user, with a customized experience on our site. This includes customized vacation packages to meet your travel plans, budget and other preferences, interactive communications, and other types of services, which are completely free to you. APPLE VACATIONS may advertise certain hotels, destinations, or excursions. By knowing a little about you, APPLE VACATIONS is able to deliver more relevant advertisements, packages, and vacation plans to you. In this process, the advertiser never has access to your individual information only APPLE VACATIONS has access to this information. APPLE VACATIONS does research on our user’s demographics, interests, and behaviors based upon the information provided to us through our web site. We do this to better understand and serve our users. This research is compiled and analyzed on an aggregated basis. APPLE VACATIONS may share this aggregated data with advertisers or bu
