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Why does Anheuser-Busch InBev promote moderate drinking?

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Why does Anheuser-Busch InBev promote moderate drinking?

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Anheuser-Busch InBev promotes moderate drinking because we recognize our responsibility to society. We also know that it is not in our long-term interest for consumers to misuse our beers. It is in our interest to be trusted by our consumers and to help ensure their wellbeing. We would rather that our consumers enjoy our products responsibly on a more frequent basis than misuse it on any occasion.

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