Why does ABC run public service announcements?
In order for our owned stations and affiliates to keep their FCC licenses, the network and every broadcast media outlet must serve the public interest. PSAs are one way to fulfill this responsibility. Many media outlets also see public service work as a way to build good will with the community at large. What issues do you consider before agreeing to place a PSA into the network’s rotation? A PSA must be produced by a nonprofit organization with 501(c)(3) tax status to be eligible for free broadcast time. It must also pass the rigorous financial standards of the Better Business Bureau. If a PSA focuses on an issue that is relevant to our viewers nationwide and is not controversial, we will consider airing the spot. The Robert Wood Johnson Foundation meets those requirements and that is why ABC placed Covering Kids & Families PSAs into our fall 2001 rotation. Our media outlets will not air PSAs that promote a commercial product that is tied to a for-profit company. While many stations s
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