Why does a wallet set and a 4×6 print cost the same as a 5×7?
The same amount of time and skill that goes into preparing a digital file is the same, whether the final output is a 4×6 print or a 20×24 Fine Art wall print. Every image is captured in RAW digital format, the highest quality digital file available – however it requires special software and training to process the file. Each print you order is custom processed by hand for optimum quality, which includes toning, color correction, cropping, conversion to B&W or sepia if requested, and retouching. The file is prepared with specific paper and printer profiles for the professional lab that I use.
