Why does a moderator sometimes let respondents discuss erroneous information about my product/service/company?
Qualitative research is not a cost-efficient tool for educating your customers, but it is a terrific way to educate yourself. Knowing as much as you can about what your customers know — or think they know — enables you to communicate to them effectively through advertising and other means. If misinformation from one or more respondents threatens to hinder learning about other respondents’ opinions and experiences, the moderator will correct the errors. Otherwise, it is often more worthwhile to listen and learn about the sources of the misinformation.
Related Questions
- How can I get in touch with a purchasing or commodity manager to discuss a product or service my company offers?
- Why does a moderator sometimes let respondents discuss erroneous information about my product/service/company?
- How can I get in touch with a purchasing or project manager to discuss a product or service my company offers?
