Why do you use “Hamasaki Ayumi” when it’s Ayumi Hamasaki?
For J!-ENT, we use the family name first, first name second like they do in Japan. I made this decision back in the mid-90′s because while learning Japanese, I noticed the Japanese friends and associates I would communicate with, would have an easier time communicating via names if I used the family name first. I know it may be confusing for non-Japanese that J!-ENT does this but it’s a practice that we have done for over a decade now. So, headlines or our articles or things I reference will use the family name although news sources will more than likely use the first name/last name order. Hope this makes sense.