Why do you think Urban Rivals will work on iPhone?
Nick Witcher: Because it’s a unique game that’s fun to play. There’s a lot of content (characters, clans etc), and the community is already huge, so finding opponents to fight will never be an issue. Do you think it will be bought mainly by web players? Early on it’s likely existing players will rush to download the iPhone game because it’s great to be able to play Urban Rivals on the go. But over time we think that the iPhone-only (or iPhone-mostly) community will grow. What can you do to encourage new players who will get their first experience of Urban Rivals via iPhone? The game is designed to help new players discover the game in the best possible way, with an in-game tutorial and level-based game rooms, which mean you don’t end up fighting against someone who’s much better than you. Also, iPhone users are lucky because the game is now much more ‘newbie friendly’ than it used to be. There are a lot of web online games coming to iPhone so why do you think Urban Rivals will stand ou
