Why do you think SLiTHER did so poorly at the box office?
I really do think it was primarily the type of movie. SLiTHER was a mixed genre film, a horror comedy. Traditionally, these movies don’t do well at the box office. In addition to this, however, SLiTHER was also very dark, and edgy, and very gross. Those attributes limited it even more than just being a horror comedy. Now, that said, the majority of people who saw the movie enjoyed it once they were in the theater. In fact, in our test screenings the most common comment was: “This was so much better than I thought it was going to be!” You may think that’s a good thing, but it’s really not. Because it meant people didn’t think they were going to like it before they saw it — i.e., people would be unlikely to buy a ticket.
