Why do you sell EarlyMark for less than half of the annual saving?
We understand that school budgets are finite. It’s all well and good to say that $5,000.00 will be saved, but the purchase price, though reasonable, still represents a capital cost. It became clear to us very early in our surveys that our pricing structure would have to respect the obvious limitations on funds. In more practical terms, it was just as obvious to us that we would sell a good many more units at a more affordable price. We wanted to ensure that EarlyMark became the standard.
