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Why do you choose to invest in hotel properties when most international chains are moving to divest ownership and concentrate on management?

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Why do you choose to invest in hotel properties when most international chains are moving to divest ownership and concentrate on management?

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Other hotel groups have their strategies for their own business reasons. At HSH, however, we prefer a strategy of owning and managing in order to protect the value of the Peninsula brand, which has very high equity. We believe that taking a shareholding in hotel developments gives us a voice in overall direction and decision-making, as well as remaining in control of the brand.

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