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Why do you call Lanolips a lip ointment an not a lip gloss or balm?

balm gloss lanolips lip ointment
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Why do you call Lanolips a lip ointment an not a lip gloss or balm?

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Lanolips is first and foremost a treatment product, and the fact that it also looks good is an added bonus. The words ‘balm’ and ‘gloss’ do not adequately convey the intense moisturising benefits of Lanolips.

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