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Why do X store have similar looking chairs at a much cheaper price?

chairs cheaper price similar store
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Why do X store have similar looking chairs at a much cheaper price?

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• They cater for a different market and therefore their furniture is made and priced for their particular market segment. We appeal to a more discerning market that value quality and after sales service.

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often brand name chairs are marked up to uphold a MAP policy, and a generic chair can be sold for less because it doesnt have the brand attached to it.  this is often true for Poly-Wood and other such manufacturers

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