Why do Women and Men Need Different Behavioral Approaches and Marketing?
Most organizations and clinicians accept the research clearly showing that having healthier employees will increase productivity, decrease health care costs and improve their bottom line. But what most don’t know is that there are well-document differences between men and women related to their motivations and barriers to behavioral change. If you offer one-size-fits-all programming, and don’t take these gendered differences into account your will not facilitate behavioral changes that are sustainable or receive an optimal ROI on your investment in prevention and wellness. I consult with health care and other types of organizations to help them identify which current prevention initiatives may be undermining their female and male employees’ or patients’ successful adoption of behavior. In addition, I can help you make modest changes in your current programs to enhance the likelihood that your employees will make permanent lifestyle changes from participating. Alternatively, I can consu
