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Why do we charge 2% on Credit Cards and 4% on AmEx?

AMEX charge credit cards
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Why do we charge 2% on Credit Cards and 4% on AmEx?

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Unfortunately this is a cost we incur on all credit card payments and covers your insurance of the item(s) you are purchasing. By charging you this cost we are able to keep our watch prices at a competitive rate. Thus the price you see on the web is a cash price. This enables us to pass our discounts onto you, the customer. There is no charge on Debit Cards (Offline), Cheques or Cash transactions.

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