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Why do utility companies offer rebates and where does the money come from?

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Why do utility companies offer rebates and where does the money come from?

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The utility companies recognized a few years ago that it could be cheaper to encourage electricity conservation than to build additional power plants and distribution lines to handle our continually growing demand for electricity. The government agreed and allowed the utilities to charge every electricity user an additional fee for conservation. A portion of the money collected has been made available through use of rebate programs.

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