Why do TV newsrooms use VNRs?
Although the local TV news business is extremely lucrative (pre-tax profit margins can go as high as 40 to 50 percent), the companies that own TV stations have been expanding news programming without adding news personnel. As a result, stations increasingly air provided material. Every minute a station airs a VNR, it saves considerable time and money by not having to produce, film and edit its own footage. The financial factors behind VNR usage are detailed in the “Introduction” section of this report.
