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Why do they call the restaurant “Buffalo Wild Wings” BW3s?

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Why do they call the restaurant “Buffalo Wild Wings” BW3s?

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The year was 1981. Jim Disbrow and Scott Lowery had recently transplanted to Kent, Ohio after living in Buffalo, New York. All was fine until one day when the two were craving wings. Not just ordinary wings, but authentic Buffalo, New York-style chicken wings. Only problem was there was nowhere to get wings nearby. So Jim and Scott had two choices to satisfy their appetite: they could either make a road trip to New York or open a wing joint close to home. Lucky for us they chose the latter. Hence, the beginning of Buffalo Wild Wings & Weck, now Buffalo Wild Wings Grill & Bar, the no-holds-barred grill and bar that serves up a healthy dose of fun with every batch of Buffalo chicken wings. Sources: buffalowildwings.

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