Why do the white men call Nigerian movie African magic?
I don’t know why they call it African magic, but I think they call it that name because we have achieved a lot from nothing. We have had final year students who came to write their projects from Canada, Holland and France. We have students in filmmaking who are writing their final projects on how to shoot movies in Nigeria and how to shoot low budget films in Nigeria. As much as they criticize it, they also sympathize with the condition under which we work. They don’t believe that it is possible to shoot and get a good product under such conditions. We work and shoot movies under very tedious and bad conditions for peanuts. That is why they look at us and say with all these stress and troubles; you can still produce something like this? It must be African Magic. Truly, it is the magical thing about Africa. I don’t think it was meant to be derogatory. Where does Nollywood come, as Nigeria is re-branding? How do you want to re-brand Nigeria? What is re-branding Nigeria? I should tell you
