Why do the telecommunications network operators need to be involved with mobile TV services at all? Couldn broadcasters just launch DVB-H services independently?
[up] Mobile TV doesn’t NEED to involve anyone other than the broadcast network operator, and the service provider. However, there are many reasons why a co-operative approach may be judicious. For example, many countries have mobile phone models which see the phones being subsidised by the operators, and to have mobile TV on such phones would require some co-operation between the mobile TV operator and the telco. Billing is going to be a key element to the success of mobile TV, and telecoms operators typically have sophisticated billing infrastructures in place – and a subscription model is that favoured by viewers according to the DVB-H trials underway.
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