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Why do the qualification forms ask a personal question?

forms qualification
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Why do the qualification forms ask a personal question?

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Most publishers work with third party agencies that audit their circulation numbers. These agencies require that subscribers answer a personal verification question to be used during audits to verify that the person filling out the form is indeed who they claim to be. On a standard paper-based qualification form, the publisher would ask for a signature, however since that is not possible to do online, this is the industry accepted alternative.

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