Why do the pundits say that marketing is in crisis?
Saying that marketing is in crisis is not news. The news is what is causing that crisis. Most know that these are harsh and unforgiving times in marketing. The ad business side of marketing had its worse year in history in 2002, and according to projections being made further business decline will give advertising its first -to-back negative growth years since the Great Depression. Everyone seems down on marketing. People are tuning out marketers’ messages as never before.
